Loophole Magazine
Brand and Identity
Editorial Design
Loophole is an independent magazine written, edited, and produced by the ravers and trotters of Copenhagen. In every way possible, this publication aims to paint a more fair and honest picture of the underground electronic music scene in Copenhagen. This bespoke identity is designed from scratch for the launch of Loophole’s first issue. The concept for this identity was driven by a desire to break free from journalistic clichés, creating a visual expression that is clever, fun-loving, and ever-evolving.