Mesteren &
Lærlingen
Brand and Identity
This project is a proposal for a flexible visual identity for a small yet popular disco-bodega in Copenhagen. The goal was to provide them with the means to maintain ownership of their visual communication, while establishing a framework for an identity.
Rather than impose an identity with a rigid guidelines, a toolbox was created in order to empower them to hand-make playful variable designs. The identity relies heavily on cut and paste collage, because of its huge potential for customisation and variability.